Pricing Your Property Correctly

The current housing market is very competitive, in some cases you may be competing against foreclosed properties for the same buyer. Properly pricing your home is key to attracting a buyer and getting an offer. As seen in this graphic, pricing your home at or below the market value will help you attract more buyers. Pricing your home too high may reduce buyer traffic, deter offers from being written and help to promote competing listings.

Your property will generate the most attention and showings in the first weeks it is on the market. For best results you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, the right buyers will not even look at an otherwise attractive property – particularly during the critical state of initial market exposure.